Tool list · as of 2 Nov 2026

The best AI visibility tools in 2026

Eight tools that track how often ChatGPT, Gemini, Google's AI and other engines name your brand. Facts from each vendor's public pages, listed alphabetically.

We make kennt.ai. It is described by the same rules as every other tool: facts from public pages only.

What matters when you choose

  • Engines in the price: which AI engines are included, and which cost extra.
  • Prompts and cadence: how many questions are tracked, and how often.
  • Statistics: AI answers change daily. A tool should show sample sizes and ranges, or you end up chasing noise.
  • Sources: which pages AI cites and reads. That's where you can act.
  • Markets and language: answers differ by country and language.
  • Data location and security: EU hosting, SSO, SOC 2, if procurement asks.

Comparison table

ToolPrice (entry plan)PromptsEngines named on the vendor's pageFree option
Ahrefs Brand Radar$199 / month per AI platform2,500 custom prompt checks (all platforms)Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, Microsoft Copilot, Grok, Claude–
kennt.ai€45 / month (Starter)50 (Starter); 50 / 150 / 350ChatGPT, Gemini, Google AI Overviews, AI Mode; + Perplexity (Pro), + Claude (Advanced)Free AI visibility check; free snapshot of 25 prompts
Otterly.AI$29 / month (Lite)15 (Lite); 15 / 100 / 400ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; Google AI Mode, Gemini, Claude as paid add-onsFree trial, no card needed
Peec AI$95 / month (Starter)50 (Starter); 50 / 150 / 3503 per plan from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini, Naver AI; more as add-ons, up to 13 on Enterprise–
ProfoundEnterprise: on requestTrial: 50; Enterprise: tailoredTrial: ChatGPT, Gemini, Google AI Overviews; Enterprise: up to 9, incl. Perplexity, Copilot, DeepSeek, Claude7-day trial: 50 prompts, 1 language, 1 region
Rankscale$99 / month (Pro)Credits: 1,200 / month (Pro)ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Gemini, DeepSeek, Mistral, Claude, Microsoft CopilotFree trial of Pro
Semrush AI Visibility Toolkit$99 / month25; +50 for $60 / monthHelp page names ChatGPT, Google AI ModeNo free trial for the toolkit
SE Visible (SE Ranking)$89 / month (Basic)75 (Basic); 75 / 200 / 1,000ChatGPT, Gemini, Google AI Mode, Google AI Overviews10-day free trial

– = not stated on the vendor page we checked.

The tools

1Ahrefs Brand Radar

Brand Radar answers a large database of questions (People Also Ask questions from the Ahrefs keyword index) on each AI platform, plus custom prompts you choose. $199 per month per AI platform, or $699 per month for all platforms including 2,500 custom prompt checks; needs the Brand Radar AI add-on on a paid Ahrefs plan.

Fits if you
  • want market-wide data without writing prompts first
  • already use Ahrefs
Look elsewhere if you
  • only need a small set of your own prompts on a small budget

help.ahrefs.com/en/articles/11064852-what-is-brand-radar-and-how-do-you-use-it

2kennt.ai

Tracks the same prompt counts as Peec AI (50 / 150 / 350) at €45 / €99 / €199 per month (EUR, excl. VAT). Four engines in every plan, Perplexity from Pro, Claude on Advanced. Weekly numbers with n and a 95% interval; fact-check against your website and GA4 leads per engine on Pro and Advanced; API and MCP on Advanced. Data in Frankfurt, app in English and German.

Fits if you
  • want the main engines included without add-ons
  • need numbers that say when a change is real
  • work in German or need EU hosting
Look elsewhere if you
  • need Microsoft Copilot tracked
  • need SSO or a SOC 2 report today
  • report in Looker Studio

kennt.ai/pricing

3Otterly.AI

Lite, Standard and Premium at $29 / $189 / $489 per month (USD; $25 / $160 / $422 billed yearly) for 15 / 100 / 400 prompts, tracked daily. Includes ChatGPT, Google AI Overviews, Perplexity, Microsoft Copilot; Google AI Mode, Gemini, Claude are paid add-ons (AI Mode or Gemini: $9 / $59 / $149 per month each). Standard and Premium add unlimited workspaces, API and MCP access and a Looker Studio connector; every plan includes GEO URL audits.

Fits if you
  • want Microsoft Copilot and Perplexity in the base price
  • report in Looker Studio
  • need many workspaces
Look elsewhere if you
  • need Gemini and Google AI Mode without add-on fees

webflow.otterly.ai/pricinghelp.otterly.ai/pricing-of-otterlyai

4Peec AI

Starter, Pro and Advanced at $95 / $245 / $495 per month (USD) for 50 / 150 / 350 prompts; 3 models per plan chosen from ChatGPT, AI Mode, AI Overviews, Microsoft Copilot, Gemini, Naver AI, further models as paid add-ons, up to 13 on Enterprise. Recommended actions, MCP and SOC 2 in every plan, API from Pro, Looker Studio connector on Advanced, separate agency bundles.

Fits if you
  • want Microsoft Copilot or Naver AI among your models
  • need SOC 2 and MCP on every plan
  • report in Looker Studio
Look elsewhere if you
  • want ChatGPT, Gemini, AI Overviews and AI Mode together without add-ons

peec.ai/pricing

5Profound

The pricing page lists a free trial (50 prompts daily for 7 days on ChatGPT, Gemini, Google AI Overviews) and a custom-priced Enterprise plan with up to 9 engines (ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, DeepSeek, Claude, Google AI Overviews, Exa Search), ChatGPT shopping, API, CSV and JSON exports, SSO/SAML and SOC 2, plus agent analytics with integrations such as Cloudflare, Fastly and Vercel. Seats are unlimited.

Fits if you
  • need Copilot, DeepSeek or Exa Search tracked
  • need SSO and SOC 2 for your security review
  • want agent analytics from your CDN
Look elsewhere if you
  • want a published list price before talking to sales

www.tryprofound.com/pricing

6Rankscale

Credit-based: search terms are unlimited, each answer uses credits. Pro costs $99 per month ($84 billed yearly) for 1,200 credits, up to 4,800 AI answers and 10 brand dashboards; a smaller Essentials plan and larger plans exist. Lists ChatGPT, Perplexity, Google AI Mode, Google AI Overviews, Gemini, DeepSeek, Mistral, Claude, Microsoft Copilot.

Fits if you
  • want many engines incl. DeepSeek and Mistral
  • have a prompt volume that changes month to month
Look elsewhere if you
  • prefer a fixed number of prompts tracked every day

www.rankscale.ai/pricing

7Semrush AI Visibility Toolkit

An add-on to the Semrush suite: $99 per month for one project with 25 tracked prompts (+50 for $60 per month), prompt research (1,000 queries a day) and AI checks in Site Audit. A paid subscription is required; the toolkit is sold standalone or inside Semrush One. Prompt tracking covers 220+ countries and territories.

Fits if you
  • already work in Semrush
  • want prompt research next to keyword data
Look elsewhere if you
  • need more than one project in the toolkit
  • want more than 25 prompts in the base price

www.semrush.com/kb/1493-ai-visibility-toolkit

8SE Visible (SE Ranking)

From SE Ranking: Basic, Core and Agency from $89 / $189 / $399 per month for 75 / 200 / 1,000 prompts tracked daily and 5 / 10 / 30 projects, tracking ChatGPT, Gemini, Google AI Mode, Google AI Overviews. 20% off with yearly billing.

Fits if you
  • are an agency with many projects
  • already use SE Ranking
Look elsewhere if you
  • need Perplexity or Claude (not listed on the pricing page)

visible.seranking.com

Which tool for whom

  • Small budget, one brand: Otterly.AI Lite ($29, 15 prompts) or kennt.ai Starter (€45, 50 prompts).
  • Agencies with many clients: SE Visible Agency (30 projects) or kennt.ai Advanced (10 projects, API and MCP).
  • Enterprise with a security review: Profound (SSO/SAML, SOC 2) or Peec AI (SOC 2 on every plan).
  • Teams already in an SEO suite: Semrush AI Visibility Toolkit or Ahrefs Brand Radar.
  • As many engines as possible: Profound Enterprise or Rankscale.
  • German-speaking teams, EU hosting: kennt.ai (app and reports in German, data in Frankfurt).

How this list was made

We read each vendor's pricing page or help article on 2 Nov 2026 (Peec AI: 31 Oct 2026) and took only what is stated there; where a page is silent, the table shows “–”.

Order is alphabetical. We did not test the tools' data quality, so the list does not rank them. We update it when prices change.

How to measure AI visibility → · Peec AI alternatives →

Sources

  1. Ahrefs Brand Radar: help.ahrefs.com: What is Brand Radar: https://help.ahrefs.com/en/articles/11064852-what-is-brand-radar-and-how-do-you-use-it
  2. kennt.ai: kennt.ai: plans and features as on the pricing page: https://kennt.ai/pricing
  3. Otterly.AI: otterly.ai pricing page: https://webflow.otterly.ai/pricing
  4. Otterly.AI: help.otterly.ai: plans and pricing: https://help.otterly.ai/pricing-of-otterlyai
  5. Peec AI: Peec AI pricing page, read on 31 Oct 2026: https://peec.ai/pricing
  6. Profound: tryprofound.com/pricing: https://www.tryprofound.com/pricing
  7. Rankscale: rankscale.ai/pricing: https://www.rankscale.ai/pricing
  8. Semrush AI Visibility Toolkit: semrush.com/kb/1493: AI Visibility Toolkit: https://www.semrush.com/kb/1493-ai-visibility-toolkit
  9. SE Visible (SE Ranking): visible.seranking.com: https://visible.seranking.com

Product names are trademarks of their owners; kennt.ai is not affiliated with them. Facts from the vendors' public pages on 2 Nov 2026 (Peec AI: 31 Oct 2026); prices in their own currency, not converted; kennt.ai prices excl. VAT. Spotted a mistake? Write to hello@kennt.ai and we will fix it.

Questions

What is an AI visibility tool?

Software that asks AI engines such as ChatGPT, Gemini and Google AI Mode the questions your buyers ask, on a schedule, and measures how often your brand is named, in what order, and which sources are cited. Also called GEO or AEO tools.

What does an AI visibility tool cost?

Entry plans on the vendors' pages, per month: Otterly.AI Lite $29 (15 prompts), kennt.ai Starter €45 (50 prompts), SE Visible Basic $89 (75 prompts), Peec AI Starter $95 (50 prompts), Semrush AI Visibility Toolkit $99 (25 prompts). Profound prices its Enterprise plan on request.

Why do numbers differ between tools?

Each tool uses its own prompts, engines, locations and schedule, and AI answers vary from run to run. Compare tools on the same prompts over at least two weeks, and look at sample sizes and ranges rather than single days.

Is GEO different from SEO?

SEO aims for a high position among links; GEO aims to be named in the AI answer itself. More in the glossary: generative engine optimization.

Does AI recommend you?

The free AI visibility check asks ChatGPT, Gemini and Google AI Mode 10 buyer questions each, live. 45 seconds, no sign-up.