Share of voice (AI)
Share of voice in AI search is your brand's mentions as a share of all mentions of the tracked brands in AI answers.
Share of voice vs. visibility
Visibility counts answers: in how many answers are you named? Share of voice counts mentions against your competitors: of all brand mentions in those answers, how many are yours? A brand can be named in half of all answers and still have a small share of voice if every answer names five other brands too.
Real example (Neobanks in the UK, 31 Oct – 2 Nov 2026): Revolut was named in 30% of answers; its share of voice among the 6 tracked brands was 11%.
Limits
Share of voice depends on which competitors you track: add a brand and everyone else's share drops. Compare it only with the same set of brands, and keep visibility as the headline number.
Example numbers: Neobanks in the UK, 31 Oct – 2 Nov 2026; real measurement, Revolut is not a kennt.ai customer.
Related
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