Who does AI recommend for Fashion online in Austria?
84 AI answers to 20 customer questions in ChatGPT, Gemini, Google AI Mode and AI Overviews.
First measurement · 9 Nov 2026 · weekly from 16 Nov
Zalando and ABOUT YOU are tied at the top.
The ranking
- 1Zalando47%
- 2ABOUT YOUtied35%
- 3H&Mtied30%
- 4Peek & Cloppenburgtied24%
- 5Zaratied19%
- 6Vintedtied18%
- 7Breuningertied14%
- 8Amazontied10%
- 9C&Atied10%
- 10willhabentied9%
- 11Mangotied6%
- 12Sheintied4%
- 13Uniqlotied2%
- 13Universaltied2%
Dot = measured share, bar = 95% range. Effective sample: n = 30.
Every AI has its own favourite
Same questions, four AIs: how often each one names the brands. Highlighted: each AI's favourite.
| Brand | ChatGPT | Gemini | AI Mode | AI Overviews |
|---|---|---|---|---|
| Zalando | 45% | 50% | 45% | 39% |
| ABOUT YOU | 32% | 36% | 41% | 28% |
| H&M | 36% | 32% | 23% | 28% |
| Peek & Cloppenburg | 36% | 14% | 23% | 17% |
| Zara | 27% | 14% | 18% | 17% |
| Vinted | 14% | 27% | 18% | 17% |
| Breuninger | 9% | 14% | 18% | 11% |
| Amazon | – | 18% | 5% | 22% |
| C&A | 14% | 14% | – | 11% |
| willhaben | 18% | 5% | 5% | 6% |
| Mango | 9% | 5% | 5% | 6% |
| Shein | 9% | 5% | 5% | 6% |
| Uniqlo | – | 5% | – | 6% |
| Universal | 5% | – | 5% | – |
Each AI gives about a quarter of the answers: differences below roughly 20 points may be chance.
All 20 questions and who AI names
Search a question or pick a brand: where is it named, where is it missing?
20 of 20 questions
Welcher Online-Shop für Mode ist der beste in Österreich?
- Zalando4/4
- ABOUT YOU3/4
- H&M3/4
- Peek & Cloppenburg3/4
- Amazon1/4
- Breuninger1/4
- C&A1/4
- Vinted1/4
- Zara1/4
Wo kaufe ich online am besten Kleidung mit kostenlosem Rückversand?
- ABOUT YOU4/4
- Peek & Cloppenburg3/4
- Zalando3/4
- Amazon1/4
- Breuninger1/4
- C&A1/4
- H&M1/4
- Mango1/4
Welcher Modeshop hat die schnellste Lieferung?
- Zalando4/4
- H&M3/4
- Zara3/4
- ABOUT YOU2/4
- Amazon2/4
- C&A1/4
- Peek & Cloppenburg1/4
Wo finde ich online die größte Auswahl an Markenkleidung?
- ABOUT YOU4/4
- Zalando4/4
- Breuninger3/4
- Amazon2/4
- Peek & Cloppenburg1/4
Welcher Online-Shop hat die besten Sales und Rabattaktionen?
- Zalando3/3
- Amazon2/3
- ABOUT YOU1/3
- Universal1/3
Welche Modeshops haben die kundenfreundlichsten Rückgabebedingungen?
- Zalando4/4
- H&M3/4
- C&A2/4
- ABOUT YOU1/4
- Mango1/4
- Peek & Cloppenburg1/4
- Uniqlo1/4
- Zara1/4
Wo kaufe ich online am besten Premium- und Designermode?
- Breuninger4/4
- ABOUT YOU1/4
- Peek & Cloppenburg1/4
- Vinted1/4
- Zalando1/4
Welcher Shop ist für Herrenmode online empfehlenswert?
- ABOUT YOU4/4
- Peek & Cloppenburg4/4
- Zalando3/4
- Breuninger1/4
- Uniqlo1/4
Number = answers naming the brand out of all answers to this question. There are few per question: a direction, not a ranking.
The pages AI cites most
- peek-cloppenburg.atin 17 of 84 answers
- aboutyou.atin 16 of 84 answers
- zalando.atin 16 of 84 answers
- breuninger.comin 9 of 84 answers
- youtube.comin 9 of 84 answers
- reddit.comin 7 of 84 answers
- asos.comin 6 of 84 answers
- fashionchangers.dein 6 of 84 answers
Share of answers with sources that cite the page.
A real answer
Welche Online-Shops für Mode sind seriös und zuverlässig?
Named, in this order:
1. Zalando 2. ABOUT YOU 3. Peek & Cloppenburg 4. H&M 5. C&A 6. Mango
Welcher Online-Shop für Mode ist der beste in Österreich?
Named, in this order:
1. Zalando 2. ABOUT YOU 3. Peek & Cloppenburg 4. H&M 5. Vinted
Welcher Modeshop hat die schnellste Lieferung?
Named, in this order:
1. Zalando 2. Peek & Cloppenburg 3. ABOUT YOU 4. H&M 5. Zara
Welche Modeshops haben die kundenfreundlichsten Rückgabebedingungen?
Named, in this order:
1. Zalando 2. H&M 3. C&A 4. Zara 5. Uniqlo 6. Mango
How strong is the leader in other industries?
Share of answers naming each industry's leader.
- CRM softwareHubSpot93%
- Mobile plansDrei91%
- Accounting & taxsevdesk84%
- Online brokersScalable Capital83%
- E-bikesBosch eBike Systems67%
- EnergyE-Control55%
- NeobanksN2654%
- Car insurancedurchblicker47%
- Fashion onlineZalando47%
- Travel bookingSkyscanner44%
Is your brand in it, or missing?
Measure what AI says about you: 50 questions of your own, four engines, free for good.
Data wrong or a brand missing? Write to us: hello@kennt.aiHow we measure
Per industry, 50 questions the way customers ask them, without brand names. Each question goes to ChatGPT, Gemini, Google AI Mode and AI Overviews every three days, logged out, from the country measured, in its language.
Visibility = share of answers that name a brand. Answers to the same question are related; the 95% range accounts for that.
"Tied" means two brands' ranges overlap, so the difference may be chance. We only show a change from last week when the ranges don't overlap.
Full methodology