Who does AI recommend?
Ten industries in Germany, measured every Monday in ChatGPT, Gemini, Google AI Mode and AI Overviews. Every number with its answer count and a 95% range.
First measurement · 8 – 9 Nov 2026 · weekly from 16 Nov
- Industries
- 10
- AI answers
- 2,272
- Customer questions
- 473
- Brands
- 147
The rankings
Top 3 per industry: share of answers that name the brand. Pick an AI to see its own ranking.
- Neobanks
- 1N2646%
- 2C24 Bank41%
- 3DKB36%
- Online brokers
- 1Trade Republic71%
- 2Scalable Capital71%
- 3ING Deutschland53%
- Car insurance
- 1Allianz40%
- 2HUK-COBURG37%
- 3ADAC Autoversicherung34%
- Energy
- 1Verivox28%
- 2E.ON26%
- 3Check2425%
- Mobile plans
- 1Telekom83%
- 2Vodafone78%
- 3O276%
- Travel booking
- 1Booking.com30%
- 2Check2428%
- 3Skyscanner27%
- Fashion online
- 1Zalando49%
- 2H&M34%
- 3ABOUT YOU33%
- CRM software
- 1HubSpot85%
- 2Pipedrive64%
- 3Salesforce61%
- Accounting & tax
- 1Lexware Office71%
- 2sevdesk70%
- 3DATEV55%
- E-bikes
- 1Bosch eBike Systems55%
- 2Cube33%
- 3Riese & Müller28%
What stands out
- Clearest leaderHubSpot, 21 points ahead of no. 2CRM software
- Closest raceTrade Republic 71% · Scalable Capital 71%Online brokers
- Every AI has a different favouriteChatGPT: HUK-COBURG · Gemini: Allianz · AI Mode: ADAC Autoversicherung · AI Overviews: AllianzCar insurance
- No clear favouriteEven Verivox is in only 28% of answersEnergy
How strong is no. 1?
On average, AI names an industry's leader in 56% of answers.
Where no. 1 is in almost every answer, the spot is taken. Where it's in fewer than half, the ranking is open.
- CRM softwareHubSpot85%
- Mobile plansTelekom83%
- Online brokersTrade Republic71%
- Accounting & taxLexware Office71%
- E-bikesBosch eBike Systems55%
- Fashion onlineZalando49%
- NeobanksN2646%
- Car insuranceAllianz40%
- Travel bookingBooking.com30%
- EnergyVerivox28%
Four AIs, one no. 1?
In 5 of 10 industries the four AIs don't name the same leader.
Each AI's most-named brand. Measure only one AI and you see only part of the picture.
| Industry | ChatGPT | Gemini | AI Mode | AI Overviews | |
|---|---|---|---|---|---|
| Neobanks | C24 Bank | N26 | N26 | N26 | 2 different |
| Online brokers | Trade Republic | Scalable Capital | Scalable Capital | Scalable Capital | 2 different |
| Car insurance | HUK-COBURG | Allianz | ADAC Autoversicherung | Allianz | 3 different |
| Energy | Octopus Energy | Verivox | Verivox | E.ON | 3 different |
| Mobile plans | Telekom | Telekom | Telekom | Telekom | agree |
| Travel booking | Check24 | Skyscanner | Check24 | Booking.com | 3 different |
| Fashion online | Zalando | Zalando | Zalando | Zalando | agree |
| CRM software | HubSpot | HubSpot | HubSpot | HubSpot | agree |
| Accounting & tax | Lexware Office | Lexware Office | Lexware Office | Lexware Office | agree |
| E-bikes | Bosch eBike Systems | Bosch eBike Systems | Bosch eBike Systems | Bosch eBike Systems | agree |
What AI reads
Where the most-cited pages across all ten industries come from, and which pages top the list in several industries.
- Sites of listed brands 40%
- Editorial & guides 35%
- Other 11%
- Community & video 8%
- Institutions 4%
- finanztip.deEditorial & guides · in 6 industries
- check24.dein 6 industries
- youtube.comCommunity & video · in 6 industries
- verivox.dein 4 industries
- adac.dein 3 industries
- finanzfluss.deEditorial & guides · in 2 industries
- fuer-gruender.deEditorial & guides · in 2 industries
- handelsblatt.comEditorial & guides · in 2 industries
How we measure
Per industry, 50 questions the way customers ask them, without brand names. Each question goes to ChatGPT, Gemini, Google AI Mode and AI Overviews every three days, logged out, from the country measured, in its language.
Visibility = share of answers that name a brand. Answers to the same question are related; the 95% range accounts for that.
"Tied" means two brands' ranges overlap, so the difference may be chance. We only show a change from last week when the ranges don't overlap.
Full methodologyAbout the index
Who is behind the index?
kennt.ai, an AI visibility tool from Vienna. None of the listed brands is a customer or paid to be included.
How often is it measured?
Every question runs every three days in ChatGPT, Gemini, Google AI Mode and AI Overviews. Rankings come out every Monday for the previous week.
Why does it say "tied" so often?
Because we round honestly: when two brands' 95% ranges overlap, the difference may be chance, so we don't rank them against each other.
My brand is missing. What now?
Write to hello@kennt.ai. Or measure your own questions: free, set up in a minute.
Can I use the numbers?
Yes, credit "kennt.ai Visibility Index" and link to this page.
Is your brand in it, or missing?
Measure what AI says about you: 50 questions of your own, four engines, free for good.
Data wrong or a brand missing? Write to us: hello@kennt.ai