← kennt.ai Visibility Index Germany

Who does AI recommend for Accounting & tax?

212 AI answers to 49 customer questions in ChatGPT, Gemini, Google AI Mode and AI Overviews.

First measurement · 8 – 9 Nov 2026 · weekly from 16 Nov

Lexware Office and sevdesk are tied at the top.

The ranking

  1. 1Lexware Office71%
  2. 2sevdesktied70%
  3. 3DATEVtied55%
  4. 4WISOtied46%
  5. 5ELSTERtied32%
  6. 6Accountabletied28%
  7. 7Taxfixtied15%
  8. 8FastBilltied10%
  9. 9smartsteuertied9%
  10. 10Norman Financetied6%
  11. 11Kontisttied6%
  12. 12Billomattied2%
  13. 13Candistied2%
  14. 14Zervanttied1%

Dot = measured share, bar = 95% range. Effective sample: n = 58.

Every AI has its own favourite

Same questions, four AIs: how often each one names the brands. Highlighted: each AI's favourite.

BrandChatGPTGeminiAI ModeAI Overviews
Lexware Office65%75%75%69%
sevdesk65%72%72%66%
DATEV50%56%59%55%
WISO38%46%52%45%
ELSTER22%34%31%39%
Accountable26%26%31%27%
Taxfix8%17%16%16%
FastBill4%19%7%11%
smartsteuer9%9%7%13%
Norman Finance4%16%1%3%
Kontist6%4%6%6%
Billomat3%1%6%–
Candis5%3%––
Zervant–1%3%–

Each AI gives about a quarter of the answers: differences below roughly 20 points may be chance.

All 49 questions and who AI names

Search a question or pick a brand: where is it named, where is it missing?

49 of 49 questions

  1. Welche Buchhaltungssoftware ist für Freelancer am einfachsten?

    • Accountable8/8
    • Lexware Office8/8
    • sevdesk8/8
    • DATEV7/8
    • ELSTER6/8
  2. Welches Programm eignet sich für die Buchhaltung eines Kleinunternehmers?

    • Lexware Office8/8
    • sevdesk8/8
    • DATEV7/8
    • Accountable5/8
    • WISO4/8
    • ELSTER2/8
    • Norman Finance1/8
  3. Welche Buchhaltungssoftware ist am günstigsten?

    • Lexware Office4/4
    • sevdesk4/4
    • WISO3/4
    • Accountable2/4
    • ELSTER2/4
    • DATEV1/4
    • FastBill1/4
    • Norman Finance1/4
  4. Welche Buchhaltungssoftware hat Stiftung Warentest empfohlen?

    • Lexware Office7/7
    • sevdesk7/7
    • WISO7/7
    • DATEV1/7
  5. Welche Software erstellt die EÜR automatisch?

    • Lexware Office4/4
    • sevdesk4/4
    • WISO4/4
    • Accountable3/4
    • DATEV3/4
    • ELSTER3/4
    • Norman Finance2/4
  6. Welche Buchhaltungs-App eignet sich für das Smartphone?

    • Lexware Office8/8
    • sevdesk8/8
    • Accountable5/8
    • WISO4/8
    • DATEV2/8
  7. Welche Software ist für die Umsatzsteuervoranmeldung am besten?

    • ELSTER8/8
    • Lexware Office8/8
    • sevdesk8/8
    • WISO6/8
    • DATEV5/8
    • Accountable3/8
    • Norman Finance2/8
    • FastBill1/8
  8. Welche Buchhaltungssoftware ist GoBD-konform?

    • DATEV4/4
    • Lexware Office4/4
    • sevdesk4/4
    • WISO3/4
    • Accountable2/4
    • FastBill1/4
    • Norman Finance1/4

Number = answers naming the brand out of all answers to this question. There are few per question: a direction, not a ranking.

The pages AI cites most

  1. fuer-gruender.dein 133 of 306 answers
  2. sevdesk.dein 109 of 306 answers
  3. lexware.dein 90 of 306 answers
  4. youtube.comin 62 of 306 answers
  5. finanztip.dein 51 of 306 answers
  6. qonto.comin 49 of 306 answers
  7. accountable.dein 40 of 306 answers
  8. check24.dein 36 of 306 answers

Share of answers with sources that cite the page.

A real answer

Asked ChatGPT on 8 Nov 2026

Welche Rechnungssoftware unterstützt die E-Rechnung nach XRechnung und ZUGFeRD?

Named, in this order:

1. Lexware Office 2. sevdesk 3. Billomat 4. WISO 5. Accountable 6. DATEV 7. FastBill

Asked Gemini on 9 Nov 2026

Welche Software hilft bei der Gewerbesteuer und Umsatzsteuer?

Named, in this order:

1. WISO 2. ELSTER 3. smartsteuer 4. Norman Finance 5. Lexware Office 6. DATEV 7. Accountable 8. sevdesk

Asked AI Mode on 8 Nov 2026

Welche Software erstellt die EÜR automatisch?

Named, in this order:

1. Norman Finance 2. sevdesk 3. Lexware Office 4. ELSTER 5. DATEV 6. Accountable 7. WISO

Asked AI Overviews on 8 Nov 2026

Welche Steuersoftware eignet sich für Selbstständige?

Named, in this order:

1. ELSTER 2. WISO 3. smartsteuer 4. Lexware Office 5. Accountable 6. sevdesk 7. DATEV

How strong is the leader in other industries?

Share of answers naming each industry's leader.

  1. CRM softwareHubSpot85%
  2. Mobile plansTelekom83%
  3. Online brokersTrade Republic71%
  4. Accounting & taxLexware Office71%
  5. E-bikesBosch eBike Systems55%
  6. Fashion onlineZalando49%
  7. NeobanksN2646%
  8. Car insuranceAllianz40%
  9. Travel bookingBooking.com30%
  10. EnergyVerivox28%

Is your brand in it, or missing?

Measure what AI says about you: 50 questions of your own, four engines, free for good.

Data wrong or a brand missing? Write to us: hello@kennt.ai

How we measure

Per industry, 50 questions the way customers ask them, without brand names. Each question goes to ChatGPT, Gemini, Google AI Mode and AI Overviews every three days, logged out, from the country measured, in its language.

Visibility = share of answers that name a brand. Answers to the same question are related; the 95% range accounts for that.

"Tied" means two brands' ranges overlap, so the difference may be chance. We only show a change from last week when the ranges don't overlap.

Full methodology