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Who does AI recommend for CRM software?

205 AI answers to 48 customer questions in ChatGPT, Gemini, Google AI Mode and AI Overviews.

First measurement · 8 – 9 Nov 2026 · weekly from 16 Nov

HubSpot is named in 85% of answers, more than any other brand.

The ranking

  1. 1HubSpot85%
  2. 2Pipedrive64%
  3. 3Salesforcetied61%
  4. 4Zoho CRMtied52%
  5. 5CentralStationCRM25%
  6. 6Microsoft Dynamics 365tied21%
  7. 7Brevotied13%
  8. 8weclapptied12%
  9. 9monday.comtied12%
  10. 10Freshsalestied8%
  11. 11SuperOfficetied6%
  12. 12Odootied5%
  13. 13Closetied3%
  14. 14Attiotied2%
  15. 15Teamleadertied1%

Dot = measured share, bar = 95% range. Effective sample: n = 74.

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Every AI has its own favourite

Same questions, four AIs: how often each one names the brands. Highlighted: each AI's favourite.

BrandChatGPTGeminiAI ModeAI Overviews
HubSpot85%88%88%84%
Pipedrive60%63%69%65%
Salesforce58%61%65%63%
Zoho CRM57%56%46%51%
CentralStationCRM22%23%28%27%
Microsoft Dynamics 36533%19%14%16%
Brevo10%17%13%11%
weclapp10%16%15%9%
monday.com13%13%13%11%
Freshsales11%9%11%3%
SuperOffice7%11%3%3%
Odoo10%3%4%3%
Close3%4%4%5%
Attio4%3%4%–
Teamleader3%3%3%–

Each AI gives about a quarter of the answers: differences below roughly 20 points may be chance.

All 48 questions and who AI names

Search a question or pick a brand: where is it named, where is it missing?

48 of 48 questions

  1. Welches CRM ist das beste für kleine Unternehmen?

    • HubSpot8/8
    • Pipedrive8/8
    • Zoho CRM8/8
    • CentralStationCRM6/8
    • monday.com4/8
    • weclapp4/8
    • Brevo2/8
    • Freshsales2/8
    • Salesforce1/8

  2. Welche CRM-Software ist für den Mittelstand in Deutschland empfehlenswert?

    • HubSpot4/4
    • Microsoft Dynamics 3654/4
    • Pipedrive4/4
    • CentralStationCRM3/4
    • Salesforce3/4
    • weclapp3/4
    • Zoho CRM1/4

  3. Welches CRM ist am einfachsten zu bedienen?

    • HubSpot8/8
    • Pipedrive8/8
    • CentralStationCRM4/8
    • monday.com4/8
    • Freshsales3/8
    • Zoho CRM3/8
    • Brevo1/8
    • Microsoft Dynamics 3651/8
    • Salesforce1/8

  4. Welches kostenlose CRM ist wirklich brauchbar?

    • HubSpot8/8
    • Zoho CRM8/8
    • CentralStationCRM4/8
    • Freshsales2/8
    • Odoo2/8

  5. Welches CRM hat das beste Preis-Leistungs-Verhältnis?

    • HubSpot8/8
    • Pipedrive8/8
    • Zoho CRM7/8
    • Salesforce3/8
    • Brevo2/8
    • Freshsales2/8
    • monday.com2/8
    • CentralStationCRM1/8
    • Microsoft Dynamics 3651/8
    • SuperOffice1/8

  6. Welches CRM eignet sich für ein Vertriebsteam mit 10 Leuten?

    • HubSpot8/8
    • Pipedrive8/8
    • Zoho CRM8/8
    • Salesforce7/8
    • CentralStationCRM3/8
    • weclapp3/8
    • Microsoft Dynamics 3651/8
    • SuperOffice1/8

  7. Welches CRM ist besser für B2B-Vertrieb?

    • HubSpot4/4
    • Pipedrive4/4
    • Salesforce4/4
    • Microsoft Dynamics 3652/4
    • SuperOffice1/4
    • Zoho CRM1/4

  8. Welche CRM-Software aus Deutschland ist empfehlenswert?

    • CentralStationCRM8/8
    • weclapp8/8
    • HubSpot2/8
    • Brevo1/8
    • monday.com1/8

Number = answers naming the brand out of all answers to this question. There are few per question: a direction, not a ranking.

The pages AI cites most

  1. fuer-gruender.dein 102 of 303 answers
  2. hubspot.dein 96 of 303 answers
  3. pipedrive.comin 69 of 303 answers
  4. salesforce.comin 52 of 303 answers
  5. stark.marketingin 48 of 303 answers
  6. youtube.comin 43 of 303 answers
  7. zeeg.mein 43 of 303 answers
  8. zoho.comin 41 of 303 answers

Share of answers with sources that cite the page.

A real answer

Asked ChatGPT on 9 Nov 2026

Welche CRM-Alternativen gibt es zu den großen US-Anbietern?

Named, in this order:

1. Salesforce 2. HubSpot 3. Microsoft Dynamics 365 4. CentralStationCRM 5. Odoo 6. SuperOffice 7. Pipedrive 8. Brevo

Asked Gemini on 9 Nov 2026

Welche CRM-Alternativen gibt es zu den großen US-Anbietern?

Named, in this order:

1. Salesforce 2. HubSpot 3. Brevo 4. SuperOffice 5. Pipedrive 6. Teamleader 7. Odoo 8. CentralStationCRM

Asked AI Mode on 9 Nov 2026

Welche CRM-Anbieter bieten deutschen Support?

Named, in this order:

1. CentralStationCRM 2. weclapp 3. HubSpot 4. Salesforce 5. Microsoft Dynamics 365 6. Pipedrive 7. Zoho CRM

Asked AI Overviews on 9 Nov 2026

Welche CRM-Anbieter bieten deutschen Support?

Named, in this order:

1. CentralStationCRM 2. weclapp 3. HubSpot 4. Salesforce 5. Pipedrive 6. Zoho CRM 7. Microsoft Dynamics 365

How strong is the leader in other industries?

Share of answers naming each industry's leader.

  1. CRM softwareHubSpot85%
  2. Mobile plansTelekom83%
  3. Online brokersTrade Republic71%
  4. Accounting & taxLexware Office71%
  5. E-bikesBosch eBike Systems55%
  6. Fashion onlineZalando49%
  7. NeobanksN2646%
  8. Car insuranceAllianz40%
  9. Travel bookingBooking.com30%
  10. EnergyVerivox28%

Is your brand in it, or missing?

Measure what AI says about you: 50 questions of your own, four engines, free for good.

Data wrong or a brand missing? Write to us: hello@kennt.ai

How we measure

Per industry, 50 questions the way customers ask them, without brand names. Each question goes to ChatGPT, Gemini, Google AI Mode and AI Overviews every three days, logged out, from the country measured, in its language.

Visibility = share of answers that name a brand. Answers to the same question are related; the 95% range accounts for that.

"Tied" means two brands' ranges overlap, so the difference may be chance. We only show a change from last week when the ranges don't overlap.

Full methodology