Who does AI recommend for CRM software in the US?
84 AI answers to 21 customer questions in ChatGPT, Gemini, Google AI Mode and AI Overviews.
First measurement · 9 Nov 2026 · weekly from 16 Nov
HubSpot and Pipedrive are tied at the top.
The ranking
- 1HubSpot93%
- 2Pipedrivetied73%
- 3Salesforcetied69%
- 4Zoho CRMtied64%
- 5Close18%
- 6Freshsalestied18%
- 7monday.comtied14%
- 8Microsoft Dynamics 365tied9%
- 9Attiotied9%
- 10Brevotied8%
- 11Nutshelltied7%
- 12Keaptied2%
- 13Coppertied2%
- 14Insightlytied1%
Dot = measured share, bar = 95% range. Effective sample: n = 56.
Every AI has its own favourite
Same questions, four AIs: how often each one names the brands. Highlighted: each AI's favourite.
| Brand | ChatGPT | Gemini | AI Mode | AI Overviews |
|---|---|---|---|---|
| HubSpot | 100% | 90% | 90% | 90% |
| Pipedrive | 81% | 71% | 67% | 71% |
| Salesforce | 76% | 62% | 67% | 67% |
| Zoho CRM | 81% | 43% | 62% | 67% |
| Close | 19% | 38% | 10% | 10% |
| Freshsales | 33% | 19% | 5% | 14% |
| monday.com | 14% | 10% | 24% | 10% |
| Microsoft Dynamics 365 | 24% | 5% | – | 10% |
| Attio | 14% | 14% | 5% | 5% |
| Brevo | 10% | 10% | 10% | – |
| Nutshell | 5% | 5% | 5% | 14% |
| Keap | 5% | – | – | 5% |
| Copper | – | 5% | 5% | – |
| Insightly | – | – | – | 5% |
Each AI gives about a quarter of the answers: differences below roughly 20 points may be chance.
All 21 questions and who AI names
Search a question or pick a brand: where is it named, where is it missing?
21 of 21 questions
Which CRM is best for B2B sales?
- HubSpot4/4
- Pipedrive4/4
- Salesforce4/4
- Zoho CRM4/4
- Close2/4
- Attio1/4
- Microsoft Dynamics 3651/4
- monday.com1/4
What is the best CRM for small businesses?
- HubSpot4/4
- Pipedrive4/4
- Zoho CRM4/4
- monday.com3/4
- Freshsales2/4
- Salesforce2/4
- Close1/4
Which CRM is easiest to use?
- HubSpot4/4
- Pipedrive4/4
- Zoho CRM3/4
- monday.com2/4
- Salesforce1/4
What is the best free CRM?
- HubSpot4/4
- Zoho CRM4/4
- Attio2/4
- Freshsales2/4
Which CRM is best for a growing startup?
- HubSpot4/4
- Pipedrive4/4
- Zoho CRM4/4
- Attio3/4
- Salesforce3/4
- Close1/4
- Freshsales1/4
- monday.com1/4
Which CRM has the best value for money?
- HubSpot4/4
- Pipedrive4/4
- Zoho CRM4/4
- Salesforce2/4
- Freshsales1/4
- Nutshell1/4
Which CRM is best for a sales team of 10 people?
- HubSpot4/4
- Pipedrive4/4
- Zoho CRM4/4
- Salesforce3/4
- Close1/4
- Freshsales1/4
- monday.com1/4
Which CRM do most small businesses use?
- HubSpot4/4
- Pipedrive4/4
- Salesforce4/4
- Zoho CRM4/4
- Attio1/4
- Close1/4
- monday.com1/4
Number = answers naming the brand out of all answers to this question. There are few per question: a direction, not a ranking.
The pages AI cites most
- hubspot.comin 29 of 84 answers
- salesforce.comin 22 of 84 answers
- youtube.comin 20 of 84 answers
- pipedrive.comin 18 of 84 answers
- zoho.comin 17 of 84 answers
- reddit.comin 15 of 84 answers
- zapier.comin 12 of 84 answers
- pcmag.comin 11 of 84 answers
Share of answers with sources that cite the page.
A real answer
What is the best CRM for small businesses?
Named, in this order:
1. HubSpot 2. Zoho CRM 3. Pipedrive 4. Freshsales 5. monday.com 6. Close
Which CRM is best for a growing startup?
Named, in this order:
1. Attio 2. HubSpot 3. Pipedrive 4. Salesforce 5. Zoho CRM 6. Freshsales
Which CRM is best for a growing startup?
Named, in this order:
1. HubSpot 2. Pipedrive 3. Salesforce 4. Zoho CRM 5. monday.com
What is the best CRM for small businesses?
Named, in this order:
1. HubSpot 2. Pipedrive 3. Zoho CRM 4. Salesforce 5. monday.com
How strong is the leader in other industries?
Share of answers naming each industry's leader.
- CRM softwareHubSpot93%
- Mobile plansT-Mobile88%
- Online brokersFidelity86%
- Accounting & taxQuickBooks75%
- Home internetAT&T Fiber69%
- Car insuranceState Farm65%
- E-bikesAventon55%
- NeobanksSoFi53%
- Travel bookingExpedia47%
- Fashion onlineASOS44%
Is your brand in it, or missing?
Measure what AI says about you: 50 questions of your own, four engines, free for good.
Data wrong or a brand missing? Write to us: hello@kennt.aiHow we measure
Per industry, 50 questions the way customers ask them, without brand names. Each question goes to ChatGPT, Gemini, Google AI Mode and AI Overviews every three days, logged out, from the country measured, in its language.
Visibility = share of answers that name a brand. Answers to the same question are related; the 95% range accounts for that.
"Tied" means two brands' ranges overlap, so the difference may be chance. We only show a change from last week when the ranges don't overlap.
Full methodology