Who does AI recommend for Travel booking in the US?
84 AI answers to 19 customer questions in ChatGPT, Gemini, Google AI Mode and AI Overviews.
First measurement · 9 Nov 2026 · weekly from 16 Nov
Expedia and Booking.com are tied at the top.
The ranking
- 1Expedia47%
- 2Booking.comtied31%
- 3Hotels.comtied18%
- 4Costco Traveltied17%
- 4Google Flightstied17%
- 4Skyscannertied17%
- 4Vrbotied17%
- 8Airbnbtied15%
- 9Kayaktied13%
- 10Pricelinetied12%
- 11Travelocitytied7%
- 12Hoppertied4%
- 13Orbitztied4%
- 13Tripadvisortied4%
Dot = measured share, bar = 95% range. Effective sample: n = 30.
Every AI has its own favourite
Same questions, four AIs: how often each one names the brands. Highlighted: each AI's favourite.
| Brand | ChatGPT | Gemini | AI Mode | AI Overviews |
|---|---|---|---|---|
| Expedia | 43% | 52% | 57% | 38% |
| Booking.com | 19% | 33% | 38% | 33% |
| Hotels.com | 14% | 33% | 10% | 10% |
| Costco Travel | 24% | 19% | 14% | 14% |
| Google Flights | 19% | 19% | 14% | 14% |
| Skyscanner | 14% | 19% | 24% | 14% |
| Vrbo | 10% | 19% | 14% | 19% |
| Airbnb | 10% | 10% | 14% | 19% |
| Kayak | 24% | 19% | – | 14% |
| Priceline | 14% | 10% | 24% | – |
| Travelocity | – | 10% | 10% | 10% |
| Hopper | 5% | 5% | 10% | 5% |
| Orbitz | – | 5% | 10% | – |
| Tripadvisor | – | – | 14% | – |
Each AI gives about a quarter of the answers: differences below roughly 20 points may be chance.
All 19 questions and who AI names
Search a question or pick a brand: where is it named, where is it missing?
19 of 19 questions
What is the best website to book hotels?
- Booking.com4/4
- Expedia4/4
- Hotels.com4/4
Which travel site has the cheapest flights from the US?
- Google Flights4/4
- Skyscanner4/4
- Kayak2/4
Which site is best for package vacations from the US?
- Costco Travel4/4
- Expedia4/4
- Kayak2/4
- Travelocity2/4
- Booking.com1/4
- Hotels.com1/4
- Priceline1/4
- Skyscanner1/4
- Vrbo1/4
Which booking site has the best customer service?
- Booking.com4/4
- Expedia4/4
- Hotels.com3/4
- Priceline2/4
- Airbnb1/4
- Orbitz1/4
Which travel app is best for last-minute deals?
- Hopper4/4
- Expedia3/4
- Skyscanner3/4
- Google Flights2/4
- Booking.com1/4
- Vrbo1/4
Is it cheaper to book flights and hotels together?
- Expedia4/4
- Priceline3/4
- Costco Travel2/4
- Google Flights1/4
- Travelocity1/4
Which travel site is most reliable for refunds?
- Booking.com4/4
- Expedia4/4
- Hotels.com3/4
- Kayak2/4
- Orbitz1/4
- Priceline1/4
- Skyscanner1/4
- Travelocity1/4
Which flight comparison site is the best?
- Google Flights4/4
- Skyscanner4/4
- Kayak3/4
Number = answers naming the brand out of all answers to this question. There are few per question: a direction, not a ranking.
The pages AI cites most
- reddit.comin 15 of 84 answers
- facebook.comin 13 of 84 answers
- expedia.comin 11 of 84 answers
- forbes.comin 11 of 84 answers
- frommers.comin 11 of 84 answers
- google.comin 11 of 84 answers
- kayak.comin 9 of 84 answers
- youtube.comin 8 of 84 answers
Share of answers with sources that cite the page.
A real answer
Which travel site is most reliable for refunds?
Named, in this order:
1. Booking.com 2. Expedia 3. Hotels.com 4. Priceline 5. Kayak
Which travel site is most reliable for refunds?
Named, in this order:
1. Expedia 2. Booking.com 3. Hotels.com 4. Travelocity 5. Skyscanner 6. Kayak
Which booking site has the best customer service?
Named, in this order:
1. Expedia 2. Booking.com 3. Priceline 4. Orbitz 5. Hotels.com
Which site is best for package vacations from the US?
Named, in this order:
1. Expedia 2. Travelocity 3. Costco Travel 4. Kayak 5. Skyscanner
How strong is the leader in other industries?
Share of answers naming each industry's leader.
- CRM softwareHubSpot93%
- Mobile plansT-Mobile88%
- Online brokersFidelity86%
- Accounting & taxQuickBooks75%
- Home internetAT&T Fiber69%
- Car insuranceState Farm65%
- E-bikesAventon55%
- NeobanksSoFi53%
- Travel bookingExpedia47%
- Fashion onlineASOS44%
Is your brand in it, or missing?
Measure what AI says about you: 50 questions of your own, four engines, free for good.
Data wrong or a brand missing? Write to us: hello@kennt.aiHow we measure
Per industry, 50 questions the way customers ask them, without brand names. Each question goes to ChatGPT, Gemini, Google AI Mode and AI Overviews every three days, logged out, from the country measured, in its language.
Visibility = share of answers that name a brand. Answers to the same question are related; the 95% range accounts for that.
"Tied" means two brands' ranges overlap, so the difference may be chance. We only show a change from last week when the ranges don't overlap.
Full methodology