Who does AI recommend for Neobanks in the US?
88 AI answers to 22 customer questions in ChatGPT, Gemini, Google AI Mode and AI Overviews.
First measurement · 9 Nov 2026 · weekly from 16 Nov
SoFi and Capital One are tied at the top.
The ranking
- 1SoFi53%
- 2Capital Onetied51%
- 3Ally Banktied48%
- 4Chimetied43%
- 5Axos Banktied24%
- 5Wells Fargotied24%
- 7Chasetied20%
- 8Currenttied17%
- 9Discovertied17%
- 9Varotied17%
- 11Bank of Americatied15%
- 12Revoluttied5%
- 13Cash Apptied4%
- 13Marcus by Goldman Sachstied4%
- 15Wisetied3%
Dot = measured share, bar = 95% range. Effective sample: n = 43.
Every AI has its own favourite
Same questions, four AIs: how often each one names the brands. Highlighted: each AI's favourite.
| Brand | ChatGPT | Gemini | AI Mode | AI Overviews |
|---|---|---|---|---|
| SoFi | 55% | 55% | 45% | 59% |
| Capital One | 59% | 50% | 50% | 50% |
| Ally Bank | 50% | 45% | 45% | 55% |
| Chime | 36% | 45% | 55% | 36% |
| Axos Bank | 27% | 41% | 18% | 9% |
| Wells Fargo | 14% | 32% | 23% | 23% |
| Chase | 14% | 27% | 23% | 18% |
| Current | 27% | 9% | 9% | 23% |
| Discover | – | 27% | 18% | 18% |
| Varo | 9% | 18% | 18% | 18% |
| Bank of America | 5% | 23% | 9% | 23% |
| Revolut | – | 9% | 5% | 5% |
| Cash App | 5% | 5% | 5% | – |
| Marcus by Goldman Sachs | 5% | – | 5% | 5% |
| Wise | 5% | 5% | – | 5% |
Each AI gives about a quarter of the answers: differences below roughly 20 points may be chance.
All 22 questions and who AI names
Search a question or pick a brand: where is it named, where is it missing?
22 of 22 questions
What is the best online checking account in the US?
- SoFi4/4
- Capital One3/4
- Axos Bank2/4
- Ally Bank1/4
- Chime1/4
- Current1/4
- Discover1/4
Which bank has a checking account with no monthly fees and no minimum balance?
- Capital One4/4
- Ally Bank3/4
- Axos Bank3/4
- SoFi3/4
- Bank of America2/4
- Chase1/4
- Chime1/4
- Discover1/4
- Wells Fargo1/4
Which bank lets me open an account fastest from my phone?
- SoFi4/4
- Chime3/4
- Capital One2/4
- Revolut1/4
- Varo1/4
- Wise1/4
Which online bank is best for a second account for budgeting?
- Ally Bank4/4
- Capital One4/4
- SoFi4/4
- Chime1/4
- Current1/4
- Varo1/4
Can I open a bank account without ChexSystems?
- Chime4/4
- Varo4/4
- Wells Fargo4/4
- Current2/4
- Chase1/4
- SoFi1/4
Which bank is best if I just moved to the US?
- Bank of America4/4
- Capital One3/4
- Chase2/4
- Current2/4
- Revolut2/4
- Wells Fargo2/4
- Ally Bank1/4
- SoFi1/4
- Wise1/4
Which online bank has the best customer service?
- Ally Bank4/4
- Capital One2/4
- Marcus by Goldman Sachs2/4
- SoFi2/4
- Chime1/4
- Discover1/4
Which bank pays the biggest bonus for opening a checking account?
- Chase4/4
- Bank of America2/4
- SoFi1/4
Number = answers naming the brand out of all answers to this question. There are few per question: a direction, not a ranking.
The pages AI cites most
- nerdwallet.comin 46 of 88 answers
- bankrate.comin 32 of 88 answers
- cnbc.comin 29 of 88 answers
- chime.comin 17 of 88 answers
- forbes.comin 15 of 88 answers
- capitalone.comin 14 of 88 answers
- finder.comin 13 of 88 answers
- sofi.comin 13 of 88 answers
Share of answers with sources that cite the page.
A real answer
Which bank is best if I just moved to the US?
Named, in this order:
1. Chase 2. Capital One 3. Bank of America 4. SoFi 5. Wells Fargo 6. Current
Which bank has a checking account with no monthly fees and no minimum balance?
Named, in this order:
1. Capital One 2. SoFi 3. Ally Bank 4. Chime 5. Axos Bank 6. Chase 7. Bank of America 8. Wells Fargo
Which bank gives early access to my paycheck?
Named, in this order:
1. SoFi 2. Chime 3. Capital One 4. Varo 5. Cash App 6. Wells Fargo
Which bank gives early access to my paycheck?
Named, in this order:
1. Chime 2. SoFi 3. Capital One 4. Ally Bank 5. Discover 6. Wells Fargo 7. Chase 8. Current
How strong is the leader in other industries?
Share of answers naming each industry's leader.
- CRM softwareHubSpot93%
- Mobile plansT-Mobile88%
- Online brokersFidelity86%
- Accounting & taxQuickBooks75%
- Home internetAT&T Fiber69%
- Car insuranceState Farm65%
- E-bikesAventon55%
- NeobanksSoFi53%
- Travel bookingExpedia47%
- Fashion onlineASOS44%
Is your brand in it, or missing?
Measure what AI says about you: 50 questions of your own, four engines, free for good.
Data wrong or a brand missing? Write to us: hello@kennt.aiHow we measure
Per industry, 50 questions the way customers ask them, without brand names. Each question goes to ChatGPT, Gemini, Google AI Mode and AI Overviews every three days, logged out, from the country measured, in its language.
Visibility = share of answers that name a brand. Answers to the same question are related; the 95% range accounts for that.
"Tied" means two brands' ranges overlap, so the difference may be chance. We only show a change from last week when the ranges don't overlap.
Full methodology