Who does AI recommend for Online brokers in the US?
68 AI answers to 21 customer questions in ChatGPT, Gemini, Google AI Mode and AI Overviews.
First measurement · 9 Nov 2026 · weekly from 16 Nov
Fidelity and Charles Schwab are tied at the top.
The ranking
- 1Fidelity86%
- 2Charles Schwabtied83%
- 3Vanguardtied55%
- 4Robinhoodtied45%
- 5Interactive Brokerstied32%
- 6Bettermenttied23%
- 7SoFi Investtied19%
- 8Acornstied19%
- 9Webulltied17%
- 10E*TRADEtied17%
- 11Publictied16%
- 12Wealthfronttied14%
- 13Stashtied8%
- 14M1 Financetied6%
- 15Merrill Edgetied2%
Dot = measured share, bar = 95% range. Effective sample: n = 21.
Every AI has its own favourite
Same questions, four AIs: how often each one names the brands. Highlighted: each AI's favourite.
| Brand | ChatGPT | Gemini | AI Mode | AI Overviews |
|---|---|---|---|---|
| Fidelity | 86% | 86% | 86% | 86% |
| Charles Schwab | 90% | 90% | 81% | 76% |
| Vanguard | 57% | 52% | 48% | 57% |
| Robinhood | 38% | 62% | 48% | 33% |
| Interactive Brokers | 24% | 33% | 38% | 33% |
| Betterment | 14% | 29% | 33% | 19% |
| SoFi Invest | 10% | 10% | 29% | 33% |
| Acorns | 19% | 19% | 19% | 19% |
| Webull | 14% | 29% | 14% | 14% |
| E*TRADE | 5% | 29% | 14% | 24% |
| Public | 5% | 24% | 14% | 19% |
| Wealthfront | 5% | 14% | 24% | 10% |
| Stash | 10% | 10% | 5% | 5% |
| M1 Finance | – | 5% | 10% | 10% |
| Merrill Edge | – | – | 5% | 5% |
Each AI gives about a quarter of the answers: differences below roughly 20 points may be chance.
All 21 questions and who AI names
Search a question or pick a brand: where is it named, where is it missing?
21 of 21 questions
What is the best investing app for beginners?
- Fidelity4/4
- Robinhood4/4
- Acorns2/4
- Charles Schwab2/4
- SoFi Invest2/4
- Betterment1/4
- M1 Finance1/4
- Public1/4
- Vanguard1/4
- Wealthfront1/4
Which online broker has the lowest fees?
- Charles Schwab4/4
- Fidelity4/4
- Interactive Brokers4/4
- Public3/4
- E*TRADE2/4
- Robinhood2/4
- Webull2/4
Which broker is best for buying ETFs?
- Charles Schwab4/4
- Fidelity4/4
- Interactive Brokers4/4
- Vanguard4/4
- E*TRADE1/4
- Robinhood1/4
Which investing app is the most trustworthy?
- Charles Schwab4/4
- Fidelity4/4
- Interactive Brokers3/4
- Vanguard3/4
- Betterment1/4
- Public1/4
- Robinhood1/4
- Webull1/4
Which brokerage has the best app?
- Fidelity4/4
- Robinhood4/4
- Webull4/4
- Charles Schwab3/4
- Interactive Brokers3/4
- E*TRADE1/4
- Public1/4
Which broker is best for small amounts of money?
- Charles Schwab4/4
- Fidelity4/4
- Robinhood4/4
- SoFi Invest3/4
- Acorns2/4
- M1 Finance1/4
- Public1/4
- Stash1/4
- Vanguard1/4
Which platform should I use to start investing $100 a month?
- Fidelity4/4
- Charles Schwab3/4
- Robinhood2/4
- Acorns1/4
- Betterment1/4
- M1 Finance1/4
- Vanguard1/4
Which broker is best for experienced traders?
- Charles Schwab4/4
- Interactive Brokers4/4
- E*TRADE1/4
Number = answers naming the brand out of all answers to this question. There are few per question: a direction, not a ranking.
The pages AI cites most
- nerdwallet.comin 53 of 84 answers
- fidelity.comin 28 of 84 answers
- schwab.comin 24 of 84 answers
- finder.comin 18 of 84 answers
- stockbrokers.comin 18 of 84 answers
- youtube.comin 16 of 84 answers
- cnbc.comin 13 of 84 answers
- reddit.comin 13 of 84 answers
Share of answers with sources that cite the page.
A real answer
Which broker offers an IRA match?
Named, in this order:
1. Webull 2. Robinhood 3. Public 4. SoFi Invest 5. Stash 6. Acorns
Which IRA provider has the lowest fees?
Named, in this order:
1. Fidelity 2. Charles Schwab 3. Vanguard 4. E*TRADE 5. Interactive Brokers 6. Betterment 7. Wealthfront 8. Robinhood
Which broker lets me buy fractional shares?
Named, in this order:
1. Charles Schwab 2. Fidelity 3. Robinhood 4. Interactive Brokers 5. SoFi Invest 6. Public 7. Webull 8. M1 Finance
Which broker lets me buy fractional shares?
Named, in this order:
1. Fidelity 2. Robinhood 3. Charles Schwab 4. Webull 5. Interactive Brokers 6. SoFi Invest 7. E*TRADE 8. M1 Finance
How strong is the leader in other industries?
Share of answers naming each industry's leader.
- CRM softwareHubSpot93%
- Mobile plansT-Mobile88%
- Online brokersFidelity86%
- Accounting & taxQuickBooks75%
- Home internetAT&T Fiber69%
- Car insuranceState Farm65%
- E-bikesAventon55%
- NeobanksSoFi53%
- Travel bookingExpedia47%
- Fashion onlineASOS44%
Is your brand in it, or missing?
Measure what AI says about you: 50 questions of your own, four engines, free for good.
Data wrong or a brand missing? Write to us: hello@kennt.aiHow we measure
Per industry, 50 questions the way customers ask them, without brand names. Each question goes to ChatGPT, Gemini, Google AI Mode and AI Overviews every three days, logged out, from the country measured, in its language.
Visibility = share of answers that name a brand. Answers to the same question are related; the 95% range accounts for that.
"Tied" means two brands' ranges overlap, so the difference may be chance. We only show a change from last week when the ranges don't overlap.
Full methodology