Who does AI recommend?
Ten industries in the US, measured every Monday in ChatGPT, Gemini, Google AI Mode and AI Overviews. Every number with its answer count and a 95% range.
First measurement · 9 Nov 2026 · weekly from 16 Nov
- Industries
- 10
- AI answers
- 811
- Customer questions
- 204
- Brands
- 146
The rankings
Top 3 per industry: share of answers that name the brand. Pick an AI to see its own ranking.
- Neobanks
- 1SoFi53%
- 2Capital One51%
- 3Ally Bank48%
- Online brokers
- 1Fidelity86%
- 2Charles Schwab83%
- 3Vanguard55%
- Car insurance
- 1State Farm65%
- 2Progressive61%
- 3USAA57%
- Home internet
- 1AT&T Fiber69%
- 2Verizon Fios69%
- 3T-Mobile Home Internet63%
- Mobile plans
- 1T-Mobile88%
- 2Verizon86%
- 3AT&T84%
- Travel booking
- 1Expedia47%
- 2Booking.com31%
- 3Hotels.com18%
- Fashion online
- 1ASOS44%
- 2Nordstrom43%
- 3Amazon Fashion32%
- CRM software
- 1HubSpot93%
- 2Pipedrive73%
- 3Salesforce69%
- Accounting & tax
- 1QuickBooks75%
- 2Wave50%
- 3Xero48%
- E-bikes
- 1Aventon55%
- 2Lectric eBikes51%
- 3Specialized43%
What stands out
- Closest raceAT&T Fiber 69% · Verizon Fios 69%Home internet
- Every AI has a different favouriteChatGPT: Capital One · Gemini: SoFi · AI Mode: Chime · AI Overviews: SoFiNeobanks
- No clear favouriteEven ASOS is in only 44% of answersFashion online
How strong is no. 1?
On average, AI names an industry's leader in 68% of answers.
Where no. 1 is in almost every answer, the spot is taken. Where it's in fewer than half, the ranking is open.
- CRM softwareHubSpot93%
- Mobile plansT-Mobile88%
- Online brokersFidelity86%
- Accounting & taxQuickBooks75%
- Home internetAT&T Fiber69%
- Car insuranceState Farm65%
- E-bikesAventon55%
- NeobanksSoFi53%
- Travel bookingExpedia47%
- Fashion onlineASOS44%
Four AIs, one no. 1?
In 7 of 10 industries the four AIs don't name the same leader.
Each AI's most-named brand. Measure only one AI and you see only part of the picture.
| Industry | ChatGPT | Gemini | AI Mode | AI Overviews | |
|---|---|---|---|---|---|
| Neobanks | Capital One | SoFi | Chime | SoFi | 3 different |
| Online brokers | Charles Schwab | Charles Schwab | Fidelity | Fidelity | 2 different |
| Car insurance | GEICO | State Farm | State Farm | GEICO | 2 different |
| Home internet | T-Mobile Home Internet | Verizon Fios | Verizon Fios | AT&T Fiber | 3 different |
| Mobile plans | Verizon | AT&T | AT&T | T-Mobile | 3 different |
| Travel booking | Expedia | Expedia | Expedia | Expedia | agree |
| Fashion online | Nordstrom | Nordstrom | ASOS | ASOS | 2 different |
| CRM software | HubSpot | HubSpot | HubSpot | HubSpot | agree |
| Accounting & tax | QuickBooks | QuickBooks | QuickBooks | QuickBooks | agree |
| E-bikes | Lectric eBikes | Aventon | Velotric | Aventon | 3 different |
What AI reads
Where the most-cited pages across all ten industries come from, and which pages top the list in several industries.
- Other 36%
- Sites of listed brands 34%
- Community & video 17%
- Editorial & guides 11%
- Companies 2%
- youtube.comCommunity & video · in 7 industries
- reddit.comCommunity & video · in 6 industries
- nerdwallet.comOther · in 4 industries
- cnbc.comOther · in 4 industries
- facebook.comCommunity & video · in 3 industries
- google.comin 2 industries
- finder.comEditorial & guides · in 2 industries
- cnet.comOther · in 2 industries
How we measure
Per industry, 50 questions the way customers ask them, without brand names. Each question goes to ChatGPT, Gemini, Google AI Mode and AI Overviews every three days, logged out, from the country measured, in its language.
Visibility = share of answers that name a brand. Answers to the same question are related; the 95% range accounts for that.
"Tied" means two brands' ranges overlap, so the difference may be chance. We only show a change from last week when the ranges don't overlap.
Full methodologyAbout the index
Who is behind the index?
kennt.ai, an AI visibility tool from Vienna. None of the listed brands is a customer or paid to be included.
How often is it measured?
Every question runs every three days in ChatGPT, Gemini, Google AI Mode and AI Overviews. Rankings come out every Monday for the previous week.
Why does it say "tied" so often?
Because we round honestly: when two brands' 95% ranges overlap, the difference may be chance, so we don't rank them against each other.
My brand is missing. What now?
Write to hello@kennt.ai. Or measure your own questions: free, set up in a minute.
Can I use the numbers?
Yes, credit "kennt.ai Visibility Index" and link to this page.
Is your brand in it, or missing?
Measure what AI says about you: 50 questions of your own, four engines, free for good.
Data wrong or a brand missing? Write to us: hello@kennt.ai