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kennt.ai Visibility Index UK

Who does AI recommend?

Ten industries in the UK, measured every Monday in ChatGPT, Gemini, Google AI Mode and AI Overviews. Every number with its answer count and a 95% range.

First measurement · 9 Nov 2026 · weekly from 16 Nov

Industries
10
AI answers
795
Customer questions
211
Brands
146

The rankings

Top 3 per industry: share of answers that name the brand. Pick an AI to see its own ranking.

  • Neobanks
    1. 1Starling Bank69%
    2. 2Monzo65%
    3. 3Chase UK61%
    47 answers
  • Online brokers
    1. 1Trading 21261%
    2. 2InvestEngine55%
    3. 3AJ Bell54%
    87 answers
  • Car insurance
    1. 1MoneySuperMarket51%
    2. 2Admiral49%
    3. 3LV=40%
    88 answers
  • Energy
    1. 1Octopus Energy76%
    2. 2E.ON Next44%
    3. 3Good Energy33%
    87 answers
  • Mobile plans
    1. 1Three89%
    2. 2EE75%
    3. 3Vodafone69%
    78 answers
  • Travel booking
    1. 1Booking.com29%
    2. 2Jet2holidays26%
    3. 3TUI24%
    83 answers
  • Fashion online
    1. 1ASOS58%
    2. 2Next34%
    3. 3Zara27%
    72 answers
  • CRM software
    1. 1HubSpot99%
    2. 2Pipedrive78%
    3. 3Salesforce74%
    83 answers
  • Accounting & tax
    1. 1QuickBooks79%
    2. 2Xero73%
    3. 3FreeAgent72%
    84 answers
  • E-bikes
    1. 1Specialized53%
    2. 2Bosch eBike Systems50%
    3. 3Cube22%
    86 answers
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What stands out

  • Clearest leaderOctopus Energy, 32 points ahead of no. 2Energy
  • Closest raceMoneySuperMarket 51% · Admiral 49%Car insurance
  • Every AI has a different favouriteChatGPT: Trading 212 · Gemini: InvestEngine · AI Mode: Hargreaves Lansdown · AI Overviews: AJ BellOnline brokers
  • No clear favouriteEven Booking.com is in only 29% of answersTravel booking

How strong is no. 1?

On average, AI names an industry's leader in 66% of answers.

Where no. 1 is in almost every answer, the spot is taken. Where it's in fewer than half, the ranking is open.

  1. CRM softwareHubSpot99%
  2. Mobile plansThree89%
  3. Accounting & taxQuickBooks79%
  4. EnergyOctopus Energy76%
  5. NeobanksStarling Bank69%
  6. Online brokersTrading 21261%
  7. Fashion onlineASOS58%
  8. E-bikesSpecialized53%
  9. Car insuranceMoneySuperMarket51%
  10. Travel bookingBooking.com29%

Four AIs, one no. 1?

In 7 of 10 industries the four AIs don't name the same leader.

Each AI's most-named brand. Measure only one AI and you see only part of the picture.

IndustryChatGPTGeminiAI ModeAI Overviews
NeobanksMonzoStarling BankChase UKStarling Bank3 different
Online brokersTrading 212InvestEngineHargreaves LansdownAJ Bell4 different
Car insuranceAvivaAdmiralAdmiralMoneySuperMarket3 different
EnergyOctopus EnergyOctopus EnergyOctopus EnergyOctopus Energyagree
Mobile plansThreeEEThreeThree2 different
Travel bookingJet2holidaysBooking.comBooking.comSkyscanner3 different
Fashion onlineASOSASOSASOSASOSagree
CRM softwareHubSpotHubSpotHubSpotHubSpotagree
Accounting & taxFreeAgentQuickBooksFreeAgentXero3 different
E-bikesBosch eBike SystemsSpecializedBosch eBike SystemsSpecialized2 different

What AI reads

Where the most-cited pages across all ten industries come from, and which pages top the list in several industries.

  • Sites of listed brands 40%
  • Editorial & guides 30%
  • Community & video 13%
  • Other 8%
  • Companies 6%
  • Institutions 3%
  1. reddit.comCommunity & video · in 7 industries
  2. moneysavingexpert.comin 6 industries
  3. which.co.ukEditorial & guides · in 6 industries
  4. youtube.comCommunity & video · in 4 industries
  5. moneysupermarket.comin 3 industries
  6. uswitch.comin 3 industries
  7. google.comCompanies · in 3 industries
  8. pcmag.comEditorial & guides · in 2 industries

How we measure

Per industry, 50 questions the way customers ask them, without brand names. Each question goes to ChatGPT, Gemini, Google AI Mode and AI Overviews every three days, logged out, from the country measured, in its language.

Visibility = share of answers that name a brand. Answers to the same question are related; the 95% range accounts for that.

"Tied" means two brands' ranges overlap, so the difference may be chance. We only show a change from last week when the ranges don't overlap.

Full methodology

About the index

Who is behind the index?

kennt.ai, an AI visibility tool from Vienna. None of the listed brands is a customer or paid to be included.

How often is it measured?

Every question runs every three days in ChatGPT, Gemini, Google AI Mode and AI Overviews. Rankings come out every Monday for the previous week.

Why does it say "tied" so often?

Because we round honestly: when two brands' 95% ranges overlap, the difference may be chance, so we don't rank them against each other.

My brand is missing. What now?

Write to hello@kennt.ai. Or measure your own questions: free, set up in a minute.

Can I use the numbers?

Yes, credit "kennt.ai Visibility Index" and link to this page.

Is your brand in it, or missing?

Measure what AI says about you: 50 questions of your own, four engines, free for good.

Data wrong or a brand missing? Write to us: hello@kennt.ai