Who does AI recommend for Mobile plans in the UK?
78 AI answers to 20 customer questions in ChatGPT, Gemini, Google AI Mode and AI Overviews.
First measurement · 9 Nov 2026 · weekly from 16 Nov
Three and EE are tied at the top.
The ranking
- 1Three89%
- 2EEtied75%
- 3Vodafonetied69%
- 4O2tied64%
- 5Smartytied53%
- 6iD Mobiletied46%
- 7giffgafftied43%
- 8Lebaratied41%
- 9Tesco Mobiletied29%
- 10Lyca Mobiletied24%
- 11Voxitied21%
- 12Talkmobiletied18%
- 13Sky Mobiletied16%
- 14BT Mobiletied4%
Dot = measured share, bar = 95% range. Effective sample: n = 56.
Every AI has its own favourite
Same questions, four AIs: how often each one names the brands. Highlighted: each AI's favourite.
| Brand | ChatGPT | Gemini | AI Mode | AI Overviews |
|---|---|---|---|---|
| Three | 85% | 80% | 95% | 94% |
| EE | 70% | 80% | 80% | 72% |
| Vodafone | 60% | 70% | 75% | 72% |
| O2 | 55% | 65% | 65% | 72% |
| Smarty | 45% | 50% | 60% | 56% |
| iD Mobile | 35% | 40% | 50% | 56% |
| giffgaff | 30% | 35% | 55% | 50% |
| Lebara | 35% | 35% | 45% | 44% |
| Tesco Mobile | 20% | 25% | 30% | 44% |
| Lyca Mobile | 35% | 20% | 10% | 33% |
| Voxi | 20% | 20% | 15% | 28% |
| Talkmobile | 20% | 25% | 5% | 22% |
| Sky Mobile | 10% | – | 20% | 33% |
| BT Mobile | – | – | 10% | 6% |
Each AI gives about a quarter of the answers: differences below roughly 20 points may be chance.
All 20 questions and who AI names
Search a question or pick a brand: where is it named, where is it missing?
20 of 20 questions
Which mobile network is the best in the UK?
- EE4/4
- giffgaff4/4
- Lebara4/4
- O24/4
- Smarty4/4
- Three4/4
- Vodafone4/4
- iD Mobile3/4
- Tesco Mobile3/4
- Lyca Mobile2/4
- Voxi2/4
- BT Mobile1/4
- Sky Mobile1/4
Which UK network has the best 5G coverage?
- EE4/4
- O24/4
- Three4/4
- Vodafone4/4
- giffgaff2/4
- iD Mobile2/4
- Voxi2/4
- Lebara1/4
- Lyca Mobile1/4
- Sky Mobile1/4
- Smarty1/4
- Talkmobile1/4
- Tesco Mobile1/4
Which network has the best signal in rural areas?
- EE4/4
- O24/4
- Three4/4
- Vodafone4/4
- giffgaff2/4
- Lebara2/4
- Smarty2/4
- Tesco Mobile2/4
- Voxi2/4
- iD Mobile1/4
- Sky Mobile1/4
Which mobile network has the best customer service?
- EE3/3
- giffgaff3/3
- Tesco Mobile3/3
- Three3/3
- O22/3
- Talkmobile2/3
- Vodafone2/3
- iD Mobile1/3
- Sky Mobile1/3
Which network is most reliable in London?
- EE4/4
- O24/4
- Three4/4
- Vodafone4/4
- giffgaff3/4
- Tesco Mobile3/4
- BT Mobile1/4
- iD Mobile1/4
- Lebara1/4
- Sky Mobile1/4
- Smarty1/4
- Talkmobile1/4
- Voxi1/4
Which network has the fastest mobile data?
- EE4/4
- Three4/4
- O22/4
- Smarty2/4
- Vodafone2/4
- giffgaff1/4
- Voxi1/4
Which mobile network is best for commuters?
- EE4/4
- O24/4
- Three4/4
- Vodafone4/4
- giffgaff3/4
- Smarty3/4
- Voxi3/4
- Tesco Mobile2/4
- iD Mobile1/4
- Lebara1/4
- Lyca Mobile1/4
- Sky Mobile1/4
- Talkmobile1/4
Which network has the best coverage on trains?
- EE4/4
- O23/4
- Three3/4
- Vodafone3/4
- Lyca Mobile2/4
- BT Mobile1/4
Number = answers naming the brand out of all answers to this question. There are few per question: a direction, not a ranking.
The pages AI cites most
- ofcom.org.ukin 20 of 78 answers
- moneysavingexpert.comin 18 of 78 answers
- moneysupermarket.comin 18 of 78 answers
- uswitch.comin 18 of 78 answers
- facebook.comin 13 of 78 answers
- fusemobile.co.ukin 11 of 78 answers
- google.comin 10 of 78 answers
- which.co.ukin 10 of 78 answers
Share of answers with sources that cite the page.
A real answer
Which network has the best 30-day rolling SIM?
Named, in this order:
1. EE 2. Vodafone 3. Three 4. Lyca Mobile 5. Lebara 6. Talkmobile 7. Voxi 8. Smarty
Which mobile network is the best in the UK?
Named, in this order:
1. EE 2. O2 3. Vodafone 4. Three 5. giffgaff 6. Tesco Mobile 7. Smarty 8. iD Mobile
Which network is most reliable in London?
Named, in this order:
1. EE 2. BT Mobile 3. giffgaff 4. Talkmobile 5. Vodafone 6. Three 7. O2 8. Tesco Mobile
Which mobile network is the best in the UK?
Named, in this order:
1. EE 2. giffgaff 3. Sky Mobile 4. Three 5. Lyca Mobile 6. Vodafone 7. Lebara 8. Voxi
How strong is the leader in other industries?
Share of answers naming each industry's leader.
- CRM softwareHubSpot99%
- Mobile plansThree89%
- Accounting & taxQuickBooks79%
- EnergyOctopus Energy76%
- NeobanksStarling Bank69%
- Online brokersTrading 21261%
- Fashion onlineASOS58%
- E-bikesSpecialized53%
- Car insuranceMoneySuperMarket51%
- Travel bookingBooking.com29%
Is your brand in it, or missing?
Measure what AI says about you: 50 questions of your own, four engines, free for good.
Data wrong or a brand missing? Write to us: hello@kennt.aiHow we measure
Per industry, 50 questions the way customers ask them, without brand names. Each question goes to ChatGPT, Gemini, Google AI Mode and AI Overviews every three days, logged out, from the country measured, in its language.
Visibility = share of answers that name a brand. Answers to the same question are related; the 95% range accounts for that.
"Tied" means two brands' ranges overlap, so the difference may be chance. We only show a change from last week when the ranges don't overlap.
Full methodology