Who does AI recommend for CRM software in the UK?
83 AI answers to 21 customer questions in ChatGPT, Gemini, Google AI Mode and AI Overviews.
First measurement · 9 Nov 2026 · weekly from 16 Nov
HubSpot is named in 99% of answers, more than any other brand.
The ranking
- 1HubSpot99%
- 2Pipedrive78%
- 3Salesforcetied74%
- 4Zoho CRMtied72%
- 5Freshsales25%
- 6Closetied16%
- 7Microsoft Dynamics 365tied12%
- 7monday.comtied12%
- 9Capsule CRMtied10%
- 10Brevotied7%
- 11Coppertied7%
- 12Attiotied6%
- 13Nutshelltied6%
- 14Insightlytied4%
- 14Keaptied4%
Dot = measured share, bar = 95% range. Effective sample: n = 83.
Every AI has its own favourite
Same questions, four AIs: how often each one names the brands. Highlighted: each AI's favourite.
| Brand | ChatGPT | Gemini | AI Mode | AI Overviews |
|---|---|---|---|---|
| HubSpot | 100% | 100% | 95% | 100% |
| Pipedrive | 81% | 67% | 90% | 80% |
| Salesforce | 76% | 76% | 76% | 70% |
| Zoho CRM | 86% | 71% | 62% | 65% |
| Freshsales | 29% | 29% | 24% | 20% |
| Close | 5% | 29% | 14% | 15% |
| Microsoft Dynamics 365 | 24% | 10% | 14% | 5% |
| monday.com | 10% | 19% | 14% | 10% |
| Capsule CRM | 19% | 5% | 5% | 10% |
| Brevo | 10% | 10% | 10% | 5% |
| Copper | – | 10% | 10% | 10% |
| Attio | 5% | 14% | 5% | – |
| Nutshell | 5% | 14% | 5% | – |
| Insightly | – | – | 10% | 5% |
| Keap | – | – | 5% | 10% |
Each AI gives about a quarter of the answers: differences below roughly 20 points may be chance.
All 21 questions and who AI names
Search a question or pick a brand: where is it named, where is it missing?
21 of 21 questions
What is the best CRM for small businesses?
- HubSpot4/4
- Pipedrive4/4
- Zoho CRM4/4
- Freshsales3/4
- monday.com3/4
- Salesforce2/4
- Capsule CRM1/4
- Close1/4
Which CRM is best for a UK SME?
- HubSpot4/4
- Pipedrive4/4
- Zoho CRM4/4
- Salesforce3/4
- Capsule CRM2/4
- Freshsales2/4
- monday.com2/4
- Microsoft Dynamics 3651/4
Which CRM is easiest to use?
- HubSpot4/4
- Pipedrive4/4
- monday.com3/4
- Zoho CRM3/4
- Capsule CRM1/4
- Freshsales1/4
- Salesforce1/4
What is the best free CRM?
- HubSpot4/4
- Zoho CRM4/4
- Brevo1/4
- Capsule CRM1/4
- Freshsales1/4
Which CRM is best for a growing startup?
- HubSpot4/4
- Pipedrive4/4
- Zoho CRM4/4
- Attio2/4
- Close2/4
- Salesforce2/4
- Copper1/4
- Freshsales1/4
Which CRM has the best value for money?
- HubSpot4/4
- Pipedrive4/4
- Salesforce4/4
- Zoho CRM4/4
- Freshsales3/4
Which CRM is best for B2B sales?
- HubSpot4/4
- Pipedrive4/4
- Salesforce4/4
- Zoho CRM4/4
- Microsoft Dynamics 3652/4
- Copper1/4
- Freshsales1/4
- Nutshell1/4
Which CRM is best for a sales team of 10 people?
- HubSpot4/4
- Pipedrive4/4
- Salesforce4/4
- Zoho CRM3/4
- Close1/4
- Copper1/4
- Freshsales1/4
- Insightly1/4
- monday.com1/4
- Nutshell1/4
Number = answers naming the brand out of all answers to this question. There are few per question: a direction, not a ranking.
The pages AI cites most
- hubspot.comin 25 of 83 answers
- zoho.comin 22 of 83 answers
- salesforce.comin 20 of 83 answers
- pcmag.comin 17 of 83 answers
- pipedrive.comin 15 of 83 answers
- youtube.comin 14 of 83 answers
- reddit.comin 13 of 83 answers
- startups.co.ukin 11 of 83 answers
Share of answers with sources that cite the page.
A real answer
Which CRM is best for a UK SME?
Named, in this order:
1. HubSpot 2. Pipedrive 3. Zoho CRM 4. Capsule CRM 5. monday.com 6. Salesforce
Which CRM is best for a UK SME?
Named, in this order:
1. Capsule CRM 2. HubSpot 3. Pipedrive 4. Zoho CRM 5. Freshsales 6. monday.com 7. Salesforce
What is the best CRM for small businesses?
Named, in this order:
1. HubSpot 2. Pipedrive 3. Zoho CRM 4. monday.com 5. Freshsales 6. Salesforce
Which CRM is best for a sales team of 10 people?
Named, in this order:
1. Salesforce 2. Pipedrive 3. Close 4. HubSpot 5. Zoho CRM 6. monday.com
How strong is the leader in other industries?
Share of answers naming each industry's leader.
- CRM softwareHubSpot99%
- Mobile plansThree89%
- Accounting & taxQuickBooks79%
- EnergyOctopus Energy76%
- NeobanksStarling Bank69%
- Online brokersTrading 21261%
- Fashion onlineASOS58%
- E-bikesSpecialized53%
- Car insuranceMoneySuperMarket51%
- Travel bookingBooking.com29%
Is your brand in it, or missing?
Measure what AI says about you: 50 questions of your own, four engines, free for good.
Data wrong or a brand missing? Write to us: hello@kennt.aiHow we measure
Per industry, 50 questions the way customers ask them, without brand names. Each question goes to ChatGPT, Gemini, Google AI Mode and AI Overviews every three days, logged out, from the country measured, in its language.
Visibility = share of answers that name a brand. Answers to the same question are related; the 95% range accounts for that.
"Tied" means two brands' ranges overlap, so the difference may be chance. We only show a change from last week when the ranges don't overlap.
Full methodology