Who does AI recommend for Car insurance in the US?
84 AI answers to 21 customer questions in ChatGPT, Gemini, Google AI Mode and AI Overviews.
First measurement · 9 Nov 2026 · weekly from 16 Nov
State Farm and Progressive are tied at the top.
The ranking
- 1State Farm65%
- 2Progressivetied61%
- 3USAAtied57%
- 4GEICOtied57%
- 5Travelerstied42%
- 6Nationwidetied32%
- 7Allstatetied31%
- 8Erie Insurancetied26%
- 9The Zebratied17%
- 10American Familytied13%
- 11Liberty Mutualtied11%
- 12Farmerstied5%
- 13Lemonadetied4%
- 13Policygeniustied4%
- 15Roottied2%
Dot = measured share, bar = 95% range. Effective sample: n = 46.
Every AI has its own favourite
Same questions, four AIs: how often each one names the brands. Highlighted: each AI's favourite.
| Brand | ChatGPT | Gemini | AI Mode | AI Overviews |
|---|---|---|---|---|
| State Farm | 57% | 76% | 71% | 57% |
| Progressive | 62% | 71% | 52% | 57% |
| USAA | 48% | 71% | 62% | 52% |
| GEICO | 62% | 62% | 48% | 57% |
| Travelers | 38% | 48% | 33% | 48% |
| Nationwide | 38% | 43% | 29% | 24% |
| Allstate | 29% | 33% | 38% | 29% |
| Erie Insurance | 24% | 29% | 24% | 24% |
| The Zebra | 5% | 24% | 10% | 29% |
| American Family | 5% | 24% | 19% | 5% |
| Liberty Mutual | 5% | 5% | 14% | 19% |
| Farmers | 5% | 10% | 5% | – |
| Lemonade | 5% | 5% | – | 5% |
| Policygenius | – | 10% | – | 5% |
| Root | 5% | 5% | – | – |
Each AI gives about a quarter of the answers: differences below roughly 20 points may be chance.
All 21 questions and who AI names
Search a question or pick a brand: where is it named, where is it missing?
21 of 21 questions
Which auto insurance company is the best in the US?
- GEICO4/4
- Nationwide4/4
- Travelers4/4
- USAA4/4
- Erie Insurance3/4
- Progressive3/4
- State Farm3/4
- The Zebra1/4
Which car insurance is cheapest for a family car?
- GEICO4/4
- State Farm4/4
- USAA4/4
- Progressive3/4
- Travelers3/4
- Allstate1/4
- American Family1/4
- Nationwide1/4
- Policygenius1/4
- Root1/4
- The Zebra1/4
Which site compares car insurance quotes best?
- The Zebra4/4
- GEICO2/4
- Progressive2/4
- Policygenius1/4
- State Farm1/4
Which insurer is best for full coverage car insurance?
- GEICO4/4
- Progressive4/4
- Travelers4/4
- USAA4/4
- Erie Insurance2/4
- State Farm2/4
- American Family1/4
Which car insurance company has the best claims service?
- USAA4/4
- Erie Insurance3/4
- Nationwide2/4
- Allstate1/4
- GEICO1/4
- Progressive1/4
- State Farm1/4
- The Zebra1/4
- Travelers1/4
Which insurers give the best bundling discount with home insurance?
- Allstate4/4
- State Farm4/4
- Progressive3/4
- Travelers3/4
- USAA3/4
- Farmers2/4
- Nationwide2/4
- American Family1/4
- Erie Insurance1/4
- Liberty Mutual1/4
Which car insurance is the best value?
- GEICO4/4
- Progressive4/4
- USAA4/4
- Erie Insurance3/4
- State Farm2/4
- Travelers2/4
- Allstate1/4
What is the cheapest car insurance for a 16-year-old?
- GEICO4/4
- Progressive4/4
- State Farm4/4
- USAA3/4
- The Zebra2/4
- Travelers2/4
- American Family1/4
- Erie Insurance1/4
- Liberty Mutual1/4
- Nationwide1/4
- Policygenius1/4
Number = answers naming the brand out of all answers to this question. There are few per question: a direction, not a ranking.
The pages AI cites most
- thezebra.comin 25 of 84 answers
- cnbc.comin 21 of 84 answers
- nerdwallet.comin 21 of 84 answers
- insurify.comin 20 of 84 answers
- insurance.comin 19 of 84 answers
- moneygeek.comin 15 of 84 answers
- wallethub.comin 13 of 84 answers
- progressive.comin 12 of 84 answers
Share of answers with sources that cite the page.
A real answer
Which car insurance is cheapest for a family car?
Named, in this order:
1. GEICO 2. State Farm 3. Progressive 4. USAA 5. Root 6. Travelers
Which pay-per-mile car insurance is cheapest?
Named, in this order:
1. Nationwide 2. Lemonade 3. Allstate 4. USAA 5. Root 6. Travelers 7. American Family 8. State Farm
Which auto insurance company is the best in the US?
Named, in this order:
1. Travelers 2. Erie Insurance 3. GEICO 4. State Farm 5. USAA 6. Progressive 7. Nationwide
Which auto insurance company is the best in the US?
Named, in this order:
1. USAA 2. GEICO 3. Travelers 4. State Farm 5. Progressive 6. Erie Insurance 7. The Zebra 8. Nationwide
How strong is the leader in other industries?
Share of answers naming each industry's leader.
- CRM softwareHubSpot93%
- Mobile plansT-Mobile88%
- Online brokersFidelity86%
- Accounting & taxQuickBooks75%
- Home internetAT&T Fiber69%
- Car insuranceState Farm65%
- E-bikesAventon55%
- NeobanksSoFi53%
- Travel bookingExpedia47%
- Fashion onlineASOS44%
Is your brand in it, or missing?
Measure what AI says about you: 50 questions of your own, four engines, free for good.
Data wrong or a brand missing? Write to us: hello@kennt.aiHow we measure
Per industry, 50 questions the way customers ask them, without brand names. Each question goes to ChatGPT, Gemini, Google AI Mode and AI Overviews every three days, logged out, from the country measured, in its language.
Visibility = share of answers that name a brand. Answers to the same question are related; the 95% range accounts for that.
"Tied" means two brands' ranges overlap, so the difference may be chance. We only show a change from last week when the ranges don't overlap.
Full methodology