Who does AI recommend for Travel booking in Austria?
88 AI answers to 22 customer questions in ChatGPT, Gemini, Google AI Mode and AI Overviews.
First measurement · 9 Nov 2026 · weekly from 16 Nov
Skyscanner and TUI are tied at the top.
The ranking
- 1Skyscanner44%
- 2TUItied29%
- 3Kayaktied24%
- 4Check24tied22%
- 5HolidayChecktied21%
- 6Booking.comtied14%
- 7Expediatied11%
- 8lastminute.comtied6%
- 9Tripadvisortied5%
- 10Ruefatied4%
- 11Trivagotied3%
- 12Hofer Reisentied2%
- 12weg.detied2%
- 14Airbnbtied1%
- 14ÖBBtied1%
Dot = measured share, bar = 95% range. Effective sample: n = 27.
Every AI has its own favourite
Same questions, four AIs: how often each one names the brands. Highlighted: each AI's favourite.
| Brand | ChatGPT | Gemini | AI Mode | AI Overviews |
|---|---|---|---|---|
| Skyscanner | 41% | 50% | 50% | 36% |
| TUI | 23% | 36% | 32% | 27% |
| Kayak | 23% | 32% | 18% | 18% |
| Check24 | 18% | 36% | 23% | 14% |
| HolidayCheck | 23% | 27% | 23% | 14% |
| Booking.com | 14% | 14% | 14% | 14% |
| Expedia | 5% | 18% | 18% | – |
| lastminute.com | – | 5% | 9% | 9% |
| Tripadvisor | 5% | 5% | 5% | 5% |
| Ruefa | 9% | – | 5% | – |
| Trivago | 5% | 5% | 5% | – |
| Hofer Reisen | 9% | – | – | – |
| weg.de | – | 5% | 5% | – |
| Airbnb | – | – | 5% | – |
| ÖBB | – | – | 5% | – |
Each AI gives about a quarter of the answers: differences below roughly 20 points may be chance.
All 22 questions and who AI names
Search a question or pick a brand: where is it named, where is it missing?
22 of 22 questions
Welches Reiseportal ist für Pauschalreisen am zuverlässigsten?
- HolidayCheck4/4
- Check243/4
- TUI3/4
- Hofer Reisen1/4
- Ruefa1/4
- weg.de1/4
Wo buche ich am besten einen All-inclusive-Urlaub mit Kindern?
- TUI4/4
- HolidayCheck2/4
- Check241/4
- Hofer Reisen1/4
Welcher Anbieter ist für Frühbucher-Rabatte am besten?
- TUI4/4
- HolidayCheck2/4
- Check241/4
Welche Reiseanbieter haben den besten Service bei Problemen vor Ort?
- TUI4/4
- Ruefa2/4
- Check241/4
- Expedia1/4
- ÖBB1/4
Wo finde ich ehrliche Hotelbewertungen für meinen Urlaub?
- Booking.com4/4
- HolidayCheck4/4
- Tripadvisor4/4
- Expedia1/4
- TUI1/4
Wo finde ich die günstigsten Flüge?
- Skyscanner4/4
- Kayak1/4
Welche Flugsuchmaschine ist die beste?
- Skyscanner4/4
- Kayak3/4
Ist es günstiger, Flüge direkt bei der Airline zu buchen?
- Skyscanner4/4
- Check241/4
Number = answers naming the brand out of all answers to this question. There are few per question: a direction, not a ranking.
The pages AI cites most
- skyscanner.atin 16 of 88 answers
- google.comin 13 of 88 answers
- holidaycheck.dein 13 of 88 answers
- reddit.comin 13 of 88 answers
- checkfelix.comin 12 of 88 answers
- tui.atin 12 of 88 answers
- momondo.atin 11 of 88 answers
- dtgv.dein 10 of 88 answers
Share of answers with sources that cite the page.
A real answer
Welches Reiseportal ist für Pauschalreisen am zuverlässigsten?
Named, in this order:
1. TUI 2. Ruefa 3. Hofer Reisen 4. HolidayCheck
Wo finde ich die besten Last-Minute-Angebote?
Named, in this order:
1. TUI 2. Expedia 3. Check24 4. Kayak 5. Skyscanner
Welche Reiseanbieter haben den besten Service bei Problemen vor Ort?
Named, in this order:
1. TUI 2. ÖBB 3. Ruefa 4. Check24 5. Expedia
Wo finde ich ehrliche Hotelbewertungen für meinen Urlaub?
Named, in this order:
1. HolidayCheck 2. Tripadvisor 3. Booking.com
How strong is the leader in other industries?
Share of answers naming each industry's leader.
- CRM softwareHubSpot93%
- Mobile plansDrei91%
- Accounting & taxsevdesk84%
- Online brokersScalable Capital83%
- E-bikesBosch eBike Systems67%
- EnergyE-Control55%
- NeobanksN2654%
- Car insurancedurchblicker47%
- Fashion onlineZalando47%
- Travel bookingSkyscanner44%
Is your brand in it, or missing?
Measure what AI says about you: 50 questions of your own, four engines, free for good.
Data wrong or a brand missing? Write to us: hello@kennt.aiHow we measure
Per industry, 50 questions the way customers ask them, without brand names. Each question goes to ChatGPT, Gemini, Google AI Mode and AI Overviews every three days, logged out, from the country measured, in its language.
Visibility = share of answers that name a brand. Answers to the same question are related; the 95% range accounts for that.
"Tied" means two brands' ranges overlap, so the difference may be chance. We only show a change from last week when the ranges don't overlap.
Full methodology