Who does AI recommend for Travel booking?
303 AI answers to 46 customer questions in ChatGPT, Gemini, Google AI Mode and AI Overviews.
First measurement · 8 – 9 Nov 2026 · weekly from 16 Nov
Booking.com and Check24 are tied at the top.
The ranking
- 1Booking.com30%
- 2Check24tied28%
- 3Skyscannertied27%
- 4HolidayChecktied20%
- 5Google Flightstied20%
- 6TUItied18%
- 7KAYAKtied16%
- 8Expediatied15%
- 9Airbnbtied9%
- 10weg.detied8%
- 11Opodotied6%
- 12Tripadvisortied5%
- 13trivagotied4%
- 14lastminute.detied2%
- 15ab-in-den-urlaub.detied1%
Dot = measured share, bar = 95% range. Effective sample: n = 56.
Every AI has its own favourite
Same questions, four AIs: how often each one names the brands. Highlighted: each AI's favourite.
| Brand | ChatGPT | Gemini | AI Mode | AI Overviews |
|---|---|---|---|---|
| Booking.com | 31% | 31% | 29% | 31% |
| Check24 | 33% | 30% | 32% | 21% |
| Skyscanner | 21% | 33% | 28% | 25% |
| HolidayCheck | 17% | 25% | 23% | 14% |
| Google Flights | 19% | 20% | 19% | 17% |
| TUI | 13% | 21% | 18% | 16% |
| KAYAK | 14% | 18% | 14% | 15% |
| Expedia | 8% | 13% | 22% | 15% |
| Airbnb | 9% | 9% | 11% | 8% |
| weg.de | 8% | 5% | 7% | 11% |
| Opodo | 4% | 4% | 9% | 7% |
| Tripadvisor | 4% | 7% | 7% | 4% |
| trivago | 5% | 9% | 4% | 1% |
| lastminute.de | 4% | 1% | 1% | – |
| ab-in-den-urlaub.de | – | 3% | 1% | 1% |
Each AI gives about a quarter of the answers: differences below roughly 20 points may be chance.
All 46 questions and who AI names
Search a question or pick a brand: where is it named, where is it missing?
46 of 46 questions
Welches Reiseportal ist für Pauschalreisen am zuverlässigsten?
- Check244/4
- HolidayCheck4/4
- TUI4/4
- lastminute.de1/4
- weg.de1/4
Welche Reiseanbieter haben den besten Service bei Problemen vor Ort?
- TUI4/4
- ab-in-den-urlaub.de1/4
- Booking.com1/4
- Check241/4
- HolidayCheck1/4
Wo finde ich ehrliche Hotelbewertungen für meinen Urlaub?
- Booking.com8/8
- HolidayCheck8/8
- Tripadvisor8/8
- Expedia2/8
Wo finde ich die günstigsten Flüge?
- Skyscanner8/8
- Google Flights6/8
- KAYAK4/8
Welche Flugsuchmaschine ist die beste?
- KAYAK8/8
- Skyscanner8/8
- Google Flights6/8
- Check242/8
Ist es günstiger, Flüge direkt bei der Airline zu buchen?
- Skyscanner8/8
- Google Flights5/8
- KAYAK2/8
- Expedia1/8
- weg.de1/8
Wann ist der beste Zeitpunkt, um Flüge zu buchen?
- Google Flights4/4
- Skyscanner3/4
- KAYAK2/4
Welche Portale zeigen Preisalarme für Flüge?
- Google Flights8/8
- KAYAK8/8
- Skyscanner8/8
Number = answers naming the brand out of all answers to this question. There are few per question: a direction, not a ranking.
The pages AI cites most
- holidaycheck.dein 54 of 303 answers
- skyscanner.dein 45 of 303 answers
- youtube.comin 45 of 303 answers
- dtgv.dein 44 of 303 answers
- check24.dein 42 of 303 answers
- reddit.comin 31 of 303 answers
- google.comin 30 of 303 answers
- verbraucherzentrale.dein 27 of 303 answers
Share of answers with sources that cite the page.
A real answer
Welche Flugportale sind seriös und welche sollte ich meiden?
Named, in this order:
1. Google Flights 2. Skyscanner 3. Check24 4. KAYAK 5. Opodo
Welche Reiseportale sind am transparentesten bei Preisen und Gebühren?
Named, in this order:
1. weg.de 2. HolidayCheck 3. Check24 4. Opodo 5. Booking.com 6. Airbnb
Welche Reiseportale erstatten bei Stornierung am zuverlässigsten?
Named, in this order:
1. HolidayCheck 2. Check24 3. TUI 4. Booking.com 5. Airbnb 6. Opodo 7. Expedia
Welche Flugportale sind seriös und welche sollte ich meiden?
Named, in this order:
1. Skyscanner 2. KAYAK 3. Check24 4. Expedia 5. Opodo
How strong is the leader in other industries?
Share of answers naming each industry's leader.
- CRM softwareHubSpot85%
- Mobile plansTelekom83%
- Online brokersTrade Republic71%
- Accounting & taxLexware Office71%
- E-bikesBosch eBike Systems55%
- Fashion onlineZalando49%
- NeobanksN2646%
- Car insuranceAllianz40%
- Travel bookingBooking.com30%
- EnergyVerivox28%
Is your brand in it, or missing?
Measure what AI says about you: 50 questions of your own, four engines, free for good.
Data wrong or a brand missing? Write to us: hello@kennt.aiHow we measure
Per industry, 50 questions the way customers ask them, without brand names. Each question goes to ChatGPT, Gemini, Google AI Mode and AI Overviews every three days, logged out, from the country measured, in its language.
Visibility = share of answers that name a brand. Answers to the same question are related; the 95% range accounts for that.
"Tied" means two brands' ranges overlap, so the difference may be chance. We only show a change from last week when the ranges don't overlap.
Full methodology